The reality we walked into
“Why is our marketing growing but our operations are falling behind?”
“Why do we have great technology but no clients to show for it?”
“We know we need to scale but have no idea how to do it.”
We heard these questions from leaders after leaders, in different industries and at different stages. The specifics varied but the core was always the same: marketing and technology were being treated in silos and that separation was the problem.
